Pay Per Click (PPC) Service
Posted on 11. Feb, 2009 by SearchGeeks in Pay Per Click
Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks and web logs (or blogs). The philosophy behind the advertising method is that a person’s target audience be interested in certain topics–interested enough to click on a related keyword, if it’s highlighted.
An advertiser using a PPC website bids on keywords and phrases relevant to their target market. The website shows an advertiser’s ad when the site displays relevant content, or when a keyword of the search-query matches an advertiser’s purchased keyword list.
The website displaying the ad commonly charges a fixed price per click and more prominence is given to the advertisers who pay higher rates or make the higher bids. Some of the leading providers of keyword-based PPC ad space are Google AdWords, Yahoo! Search Marketing, Ask.com, LookSmart, Microsoft adCenter, MIVA, Yandex and Baidu.
A business can benefit from PPC because unlike traditional internet advertising it creates brand awareness but focuses your ad audience. PPC guarantees that you will only be paying for people who are interested in your product to see your ad.
This is made possible by giving your company control over which users arrive at your website through your choice of keywords. If a keyword isn’t working for you or you decide to target a different audience, a revision of the advertising component is possible and easy.
The PPC bidding process for the best ad placement on a webpage or for the most commonly used keywords, however, never guarantees ranking and can be costly. Also PPC advertising’s click measuring tools are near perfect, but are certainly not 100 percent. This can cause uncertainty about the number of clicks an ad receives and give advertisers trouble when trying to gather an accurate account of their ad campaign’s success.