Search Engine Optimisation FAQ
Posted on 25. Jan, 2009 by SearchGeeks in Search Engine Marketing
Here are some questions we often get asked at SearchGeeks.co.uk
Why is SEO important to my company website?
Studies show that when people search for a product or services on the Internet, they seldom look beyond the first page or two of results…and the higher your business appears the better. Search engines use a complicated methodology of calculating and determining where a particular company’s page will turn up in any given search—and sometimes it doesn’t turn up at all. It requires a professional who specializes in SEO strategies to give your business or website the most prominent spot on Google, Yahoo, or other search engines, which is possible.
How much will it cost me?
This depends on several different factors. For instance, how much competition do you have? It stands to reason that if your business is so unique that any search for your service results in only a handful of businesses, then not much work is required to give you a good Google or Yahoo result. But if there are thousands of businesses competing for those prime search engine spots, more time and resources are required. Also, your target area affects the cost, as does the number of months you are requesting SEO services. Individual quotes are, of course, available.
I was told my current website is SEO’d already. Why do I need you?
Mark our words: If your site as not been optimized by an SEO specialist, it hasn’t been SEO’d well. Sometimes, web / domain hosts will promise to do some limited work to optimize your site—but the key word is “limited.” They’re spending their best time and money on their own specialty, i.e., hosting the site. And if you’re not convinced, do a Google or Yahoo search on some key words that would describe your business. How high does it turn up? We’re betting you feel that there’s room for improvement. You can bet that improvement will only happen at the hands of an SEO expert.
How long will it take to see progress?
Let’s be honest: You probably won’t move up to the number one position on Google in 24 hours. Progress takes time. But in some instances, businesses begin to see results within a matter of a few days. You should allow four or six weeks, though, to see maximum results.
Will you make my website number one on Google’s or Yahoo’s results page?
That might depend on the answer to one question: Number one for what? With most businesses, there are literally thousands of different keyword combinations that might be used to call up your page, and no SEO expert can guarantee that, no matter what keywords are used, you will always be number one. To see how absurd this is, some person might think of Coca-Cola or Pepsi as “pop,” but do a simple Google search on the word “pop,” and you won’t turn up either Pepsi or Coke on the first page. The more unique the keywords, the higher we can get your results to land on these pages. So our answer is this: We will work diligently to land your page within the first several listings on Google or Yahoo with the best-known keywords that people are likely to use in searching for your product or service.
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